Stop Chasing Page Views: Focus on What Actually Converts
You don’t need more traffic. You need better results from the traffic you already have.
Too many businesses obsess over page views, sessions, and bounce rates—metrics that look good on a dashboard but rarely correlate to revenue. If your website gets 100,000 visits a month but none of those visitors fill out a form, schedule a demo, or contact you, what’s the point?
Vanity Metrics: The Comfort Food of Web Analytics
Page views and sessions feel good because they’re easy to track. But they rarely reflect business value. These metrics tell you someone landed on your site—not whether they understood your offering, trusted your brand, or took action.
It’s like counting how many people walk past your store without caring whether anyone walked in or bought something.
CRO: The Metric That Actually Moves the Needle
Conversion Rate Optimization (CRO) is the practice of improving your site’s ability to turn visitors into leads, customers, or subscribers. Unlike page views, CRO is tied directly to outcomes that impact your bottom line.
Good CRO doesn’t just mean flashy A/B tests. It’s about:
Making sure your CTAs are clear and relevant
Designing forms that don’t scare people away
Aligning your content with user intent
When done well, even modest increases in your conversion rate can have a bigger impact than doubling your traffic.
What You Should Be Tracking Instead
Forget page views for a minute. Focus on these instead:
Form completion rate – Are people starting and finishing your forms?
Qualified lead volume – Are the right people reaching out?
Conversion paths – What content or pages actually lead to conversions?
Tools like GA4, HubSpot, Hotjar, or even simple form tracking can give you this data—but only if you’re set up correctly. If your analytics aren’t capturing form submissions, you're flying blind.
Quick Wins to Improve Your Website’s Conversions
Here are three simple things you can do this week:
Reduce friction on your forms
Do you really need 10 fields? Try cutting it in half and see what happens.
Make your CTAs obvious
Don’t bury your “Schedule a Demo” button at the bottom of a wall of text.
Match the message to the moment
If someone’s reading a product overview, offer a demo—not a generic newsletter signup.
The Bottom Line
Traffic is only valuable if it leads to something meaningful. Instead of asking how many people visited your site, ask what they did once they got there.
If you’re ready to move beyond vanity metrics and start optimizing for real business outcomes, I can help. Let’s take a look at your site’s performance and make sure your forms, funnels, and data are all working toward the same goal: growth.
Contact Me to get started.